Behind The Brand: The Chanel Logo

Posted on January 20, 2025

When you think of Chanel, three things come to mind: the iconic Little Black Dress, the timeless fragrance Chanel No.5 ...

Inbound Lead Generation: How Inbound Marketing Powers Business Growth

Posted on December 17, 2024

One of the most effective ways to build awareness and generate leads is through inbound lead generation. Traditional ou...

Lessons in Luxury: Why the Patek Philippe Strapline is a Masterclass in Luxury Branding

Posted on November 29, 2024

Patek Philippe: a testament of craft, beauty and longevity in the watchmaking world. But how has the brand managed to s...

Black Friday and Luxury Brands: When Discounting Dampens Desire

Posted on November 14, 2024

Picture the scene: it's 3 AM on Black Friday, and crowds gather outside department stores nationwide. The air crackles ...

Authenticity in the Age of AI: 5 Ways Brands Can Stay Human in a Digital World

Posted on October 30, 2024

AI is indispensable for many brands in the rapidly evolving marketing world. From chatbots to content generation, AI to...

The $2.82 trillion mistake, and how creative branding can stop you making it

Posted on October 18, 2024

How many brands wend their way across your vision? While the oft-quoted number of 10,000 adverts a day has been largely...

90% more calls, 60% more sales: The astonishing impact of strategic rebranding

Posted on October 4, 2024

The power of a well-executed rebrand or brand refresh can be transformative. But conversely, so can the destructive...

Inbound marketing: How Woven and HubSpot drive customer engagement

Posted on August 22, 2024

A paradigm shift has occurred over the past couple of decades in the ever-evolving marketing landscape. Traditional mar...

Building brand equity – the ultimate ROI for any business

Posted on August 14, 2024

In the constantly evolving world of business, branding plays a pivotal role in defining a company's trajectory. Whether...

Why building a better brand gives you better CRO

Posted on August 9, 2024

Conversion rate optimisation (CRO) is the task of turning as many website browsers into buyers as possible through clea...

The long and the short of it: A client conversation on balancing brand-building and direct response

Posted on August 8, 2024

In a recent meeting with a client, I found myself revisiting a crucial topic: the balance between long-term brand-build...

Our logo design process: Predator Nutrition

Posted on July 29, 2024

Marketers are often at pains to say how a brand is much more than a logo. And it's true: from brand development to cont...

How SEO has changed: A primer on SEO in 2024

Posted on July 25, 2024

Search engine optimisation has and will continue to be a huge priority for marketers. According to HubSpot, SEO is the ...

Driving growth with HubSpot’s Flywheel: Our approach to inbound marketing

Posted on July 18, 2024

In today's digital-first business landscape, companies constantly seek innovative ways to attract, engage, and delight ...

From leads to loyalty: Nurturing customer relationships with HubSpot

Posted on July 17, 2024

Throughout the entire landscape of marketing efforts, it’s always said that word of mouth is the holy grail. If you c...

Behind The Brand: The evolution of the Pepsi logo

Posted on July 11, 2024

The evolution of the Pepsi logo is a prime example of how a brand can change while keeping its core identity. Over the ...

Your ultimate guide to creating business-boosting brand values

Posted on July 3, 2024

What are brand values? Brand values are the core principles and beliefs that guide your brand's actions, decisions a...

How to elevate your luxury marketing

Posted on June 25, 2024

In today’s rapidly changing market, luxury brands encounter fresh challenges and exciting opportunities. With technol...

What’s the difference between a mission and vision statement?

Posted on June 18, 2024

What are mission and vision statements? There are a thousand articles out there that explain what missions and visio...

Using digital tools to make branding decisions

Posted on June 13, 2024

Branding is a process that has evolved a lot over the past 50 or so years. What was once pretty much seen as a subject ...

Digital transformation for marketing in 2024

Posted on June 4, 2024

Digital transformation is a term that's been around for years. So the first question in writing about digital transform...

How to measure brand awareness

Posted on April 30, 2024

Branding stands as a fundamental pillar upon which successful companies are built. Think of all the top companies yo...

What is brand strategy, why does it matter, and how do you create one?

Posted on April 29, 2024

Brand strategy, like most phrases that end in ‘strategy’ (‘marketing’, ‘channel’, ‘social media’), is t...

The Battle of the Bikes: which motorbike brand is top hog?

Posted on November 21, 2023

There's no more primeval form of transport than the motorbike. Their guttural growl, their sleek lines, their ability t...

Differentiation vs distinctiveness

Posted on October 30, 2023

The USP — the unique selling proposition. For decades, the clamour to find it has inspired unwavering faith among mar...