A guide to video content marketing – part 2, how to use video in your inbound marketing strategy

In part one of our guide to video content marketing, we talked about why and how you should create video for your marke...

A guide to video content marketing – part 1, how to create perfect video content

This is part one of a two-part guide to video content marketing. In this part, we’ll take you through why video conte...

Huel say no to TV, go back to digital-first marketing

Meal replacement giants, Huel, have ditched their fledgeling TV advertising efforts and will revert back to digital chan...

5 brilliant print Christmas adverts

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell....

The law of diminishing returns: has the John Lewis Christmas advert had its day?

We used our clever social media listening software to collate all the mentions of the John Lewis Christmas ads from ...

Woven’s top 10 TV adverts

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill...

Why you shouldn’t take your brand tone of voice too far

"Hello," said a brand to its audience. "Are you interested in our products?" "Hey, matey!" said another brand to its...

Why you should work with a Google Partner agency

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...

Why your business should care about podcasts

How podcasts were born, circa 2004 Marketing bod: I’ve got an idea that will revolutionise the way we consume news, s...