Williams Jet Tenders make the best tenders in the world. But you don’t stop when you’re at the top, so they came to us to develop their brand and have it better reflect their position as the premium tender builder.
To do this, we went back to the beginning. Workshops, competitor analysis, customer research – and from there, brand strategy and positioning. We gave Williams a brand archetype – a personality ‘genre’ to help them define their visual and verbal identity, and to make them more relatable to their target market.
We positioned Williams as a Sage: wise, knowing, erudite – a true reflection of their unparalleled knowledge and expertise in the industry.