An unforgettable online experience

Email Campaigns Strategy User Personas Website

A GLOBAL BRAND, A PERSONAL EXPERIENCE

Integrating luxury manufacturer Princess Yachts' 'Experience the Exceptional' ethos into its digital marketing strategy.

As a brand synonymous with world-class craftsmanship, it's essential that Princess Yachts' digital proposition perfectly mirror Princess' values of luxurious elegance, quality workmanship and aspirational achievement.

Princess Yachts Case Study

Website Of The Year

Using integrated smart IP technology to showcase Princess Yachts' international appeal, the site provides a truly bespoke online experience, reflecting Princess' passion for delivering the personal touch, even as a global manufacturer. The site won Best Website in Creativepool’s Annual awards.

In addition to the beautifully considered creative and great technical expertise, it is the enthusiasm and passion the team at Woven bring to every project which sets them apart. Woven have been instrumental in the transformation of the Princess Yachts digital presence.

Danielle Emery - Senior Marketing Manager, Princess Yachts

Dynamic Web Content

Princess Yachts' global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user's geolocation and present them with tailored content.

This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.

Princess Yachts' global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user's geolocation and present them with tailored content.

This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.

Industry Firsts

Making waves with technological innovation

We developed an industry-first event app that allows Princess to easily build client profiles and respond in real time to customer interest. The app can notify distributors of any customer interest as it happens, leaving them perfectly placed should a customer wish to push the boat out.

To support the event app we built a custom sales app and distributor portal. Through this Princess can drive sales, keep distributors in the picture and ensure brand consistency.

CreativePool

Best
Website
2016

115

%

increase in organic
website traffic