A helping
of Yorkshire
heritage

Branding Campaigns Marketing Strategy Packaging Website

Shaws

Boosting Shaws' brand perception through a range of marketing and retail touch points

Following a comprehensive brand analysis, we discovered that Shaws' packaging and online presence didn't do justice to their yummy products.

To improve customer perception, we focused on three of Shaws’ greatest assets: the vibrant flavours of their produce, the charming personality of their team, and their impressive 125-year heritage.

The Packaging

Giving small jars big impact

The new packaging design added big personality by using vibrant, punchy fonts. Whilst the use of playful Yorkshire dialect and a photograph of Walter Shaw himself infused the packaging with fun and authenticity - a true reflection of the Shaw family values.

Finally, we included recipe suggestions to educate and inspire the customer both during their purchasing decision and when cooking at home.

Woven guide you through the process in a super-friendly and efficient way. They come up with clever ways to do things.

Jan Docker - Director, Shaws

The Website

As a nod to the company's impressive history and quality produce, we crafted an elegant, clean-looking site, employing mouthwatering imagery and classic font types to help tell the Shaws' story.

Bringing Shaws back into the public consciousness was crucial to the brand strategy. An intelligent social wall empowered Shaws to effortlessly engage with social media discussions about their brand, whilst a bespoke content management system allowed the sharing of recipes.

CreativePool

Packaging
Finalist
2016

233

%

uptake in Tesco stores;
an anticipated 58% growth in
retail business