As a brand synonymous with world-class craftsmanship, it’s essential that Princess Yachts’ digital proposition perfectly mirror Princess’ values of luxurious elegance, quality workmanship and aspirational achievement.
A GLOBAL BRAND, A PERSONAL EXPERIENCE
Integrating luxury manufacturer Princess Yachts' 'Experience the Exceptional' ethos into its digital marketing strategy.
Website Of The Year
Using integrated smart IP technology to showcase Princess Yachts' international appeal, the site provides a truly bespoke online experience, reflecting Princess' passion for delivering the personal touch, even as a global manufacturer. The site won Best Website in Creativepool’s Annual awards.
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Simply brilliant. An unassuming, inventive, diligent and extremely personable team. Their work is quite often greater than the sum of its parts, which suggests that genius is widespread within the Woven offices.
Kiran Haslam - Marketing Director, Princess Yachts
Dynamic Web Content
Princess Yachts' global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user's geolocation and present them with tailored content.
This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.
Princess Yachts’ global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user’s geolocation and present them with tailored content.
This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.
Woven X Princess
Industry Firsts
Making waves with technological innovation
We developed an industry-first event app that allows Princess to easily build client profiles and respond in real time to customer interest. The app can notify distributors of any customer interest as it happens, leaving them perfectly placed should a customer wish to push the boat out.
To support the event app we built a custom sales app and distributor portal. Through this Princess can drive sales, keep distributors in the picture and ensure brand consistency.
CreativePool