A website to rule the waves
A wave-making website for the UK's leading yacht builder
A website to rule the waves
A wave-making website for the UK's leading yacht builder
A website to rule the waves
A wave-making website for the UK's leading yacht builder
The challenge
For years, the Princess Yachts website we designed and built has done the brand proud, engaging audiences across the world.
But with the site’s Umbraco V7 platform being phased out, we took the opportunity not just to replatform the site, but to redesign and rebuild it.
The challenge
For years, the Princess Yachts website we designed and built has done the brand proud, engaging audiences across the world.
But with the site’s Umbraco V7 platform being phased out, we took the opportunity not just to replatform the site, but to redesign and rebuild it.
The challenge
For years, the Princess Yachts website we designed and built has done the brand proud, engaging audiences across the world.
But with the site’s Umbraco V7 platform being phased out, we took the opportunity not just to replatform the site, but to redesign and rebuild it.
The challenge
For years, the Princess Yachts website we designed and built has done the brand proud, engaging audiences across the world.
But with the site’s Umbraco V7 platform being phased out, we took the opportunity not just to replatform the site, but to redesign and rebuild it.
Services
Digital UX and design
Creative direction
Web and app development
Simply brilliant. An unassuming, inventive, diligent and extremely personable team. Their work is greater than the sum of its parts, which suggests that genius is widespread within the Woven offices.
Kiran Jay Haslam
Chief Marketing Officer,
Diriyah Company
"We're delighted with the new website. We’ve worked closely with Princess over the past few months to ideate, design and build a site that shows their boats at their best."
Ben Grover
Account director, Woven Agency
Simply brilliant. An unassuming, inventive, diligent and extremely personable team. Their work is greater than the sum of its parts, which suggests that genius is widespread within the Woven offices.
Kiran Jay Haslam
Chief Marketing Officer,
Diriyah Company
"
"We're delighted with the new website. We’ve worked closely with Princess over the past few months to ideate, design and build a site that shows their boats at their best."
Ben Grover
Account director, Woven Agency
Simple and sumptuous
The brief for the project was clear: simplify, beautify and certify Princess Yachts as one of the most glamorous and aspirational brands in the world. The site had to balance desirability with usability and product with lifestyle. We wanted it to feel modern, light and fresh — with none of the complex gimmickry that often define yachting websites.
Simple and sumptuous
The brief for the project was clear: simplify, beautify and certify Princess Yachts as one of the most glamorous and aspirational brands in the world. The site had to balance desirability with usability and product with lifestyle. We wanted it to feel modern, light and fresh — with none of the complex gimmickry that often define yachting websites.
Simple and sumptuous
The brief for the project was clear: simplify, beautify and certify Princess Yachts as one of the most glamorous and aspirational brands in the world. The site had to balance desirability with usability and product with lifestyle. We wanted it to feel modern, light and fresh — with none of the complex gimmickry that often define yachting websites.
Simple and sumptuous
The brief for the project was clear: simplify, beautify and certify Princess Yachts as one of the most glamorous and aspirational brands in the world. The site had to balance desirability with usability and product with lifestyle. We wanted it to feel modern, light and fresh — with none of the complex gimmickry that often define yachting websites.
Always the same. Always different.
Every digital platform we make must reflect the brand and give the user what they want. It’s only by understanding both that we can build a website or app that marries a beautiful brand experience with effortless user efficacy. And create something altogether unique for our clients.
Always the same. Always different.
Every digital platform we make must reflect the brand and give the user what they want. It’s only by understanding both that we can build a website or app that marries a beautiful brand experience with effortless user efficacy. And create something altogether unique for our clients.
Always the same. Always different.
Every digital platform we make must reflect the brand and give the user what they want. It’s only by understanding both that we can build a website or app that marries a beautiful brand experience with effortless user efficacy. And create something altogether unique for our clients.
Always the same. Always different.
Every digital platform we make must reflect the brand and give the user what they want. It’s only by understanding both that we can build a website or app that marries a beautiful brand experience with effortless user efficacy. And create something altogether unique for our clients.
One app to rule them all
We didn’t just refresh the website — we took Princess’s two separate sales and events apps and rolled them into one. The new cross-platform app allows for easier communication between the Princess teams, while its user journey and interface is clean, simple to use and puts customer and product data within easy reach.
One app to rule them all
We didn’t just refresh the website — we took Princess’s two separate sales and events apps and rolled them into one. The new cross-platform app allows for easier communication between the Princess teams, while its user journey and interface is clean, simple to use and puts customer and product data within easy reach.
One app to rule them all
We didn’t just refresh the website — we took Princess’s two separate sales and events apps and rolled them into one. The new cross-platform app allows for easier communication between the Princess teams, while its user journey and interface is clean, simple to use and puts customer and product data within easy reach.
One app to rule them all
We didn’t just refresh the website — we took Princess’s two separate sales and events apps and rolled them into one. The new cross-platform app allows for easier communication between the Princess teams, while its user journey and interface is clean, simple to use and puts customer and product data within easy reach.
The result
Having built a website inspired by the brand and its users, the initial results were hugely encouraging.
The average engagement time across the site went up 42%, while on key pages the bounce rate plummeted by 82% on the 'About us' page and 48.8% on the homepage.
Engagement on key yacht model pages also improved, with engagement rates up 69.6% on the Y95 and 88.7% on the flagship X95.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
© 2025 Woven Agency All Rights Reserved
Leeds
Clockwise Yorkshire House
Greek St
Leeds LS1 5SH
London
© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved