
Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market
The challenge
Predator Nutrition sell sports and fitness supplements to power up your workout.
It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.
So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers.
The challenge
Predator Nutrition sell sports and fitness supplements to power up your workout.
It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.
So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers.
The challenge
Hopkins Homes needed an agency with an enviable property marketing portfolio to rebuild and boost their brand.
They chose us for our ability to deliver game-changing results across brand and digital — and t improve lead generation and conversion through the HubSpot growth platform.
The challenge
Predator Nutrition sell sports and fitness supplements to power up your workout.
It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.
So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers.
Services
Brand strategy
Design system
Tone of voice
Logo development
Packaging design
























A different kind of animal
We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.
A different kind of animal
We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.
A different kind of animal
We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.
A different kind of animal
We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.





Showing Predator's claws
From brand foundations to colour palettes, logos to tone of voice, we’ve armed Predator with a beast of a brand. One that looks bright, sounds bold and speaks to those who are serious about being their ultimate selves.
At the same time, we’ve moved the brand away from its old-school look so that it feels more mature and more relevant to more people — all without losing its hardcore spirit that gave the brand its name to start with.












We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals.
We help you hit them.
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved