Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market

Fuelling the fire

Hitting a mindset, not a market

The challenge

Predator Nutrition sell sports and fitness supplements to power up your workout.

It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.

So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers. 

The challenge

Predator Nutrition sell sports and fitness supplements to power up your workout.

It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.

So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers. 

The challenge

Hopkins Homes needed an agency with an enviable property marketing portfolio to rebuild and boost their brand.

They chose us for our ability to deliver game-changing results across brand and digital — and t improve lead generation and conversion through the HubSpot growth platform.

The challenge

Predator Nutrition sell sports and fitness supplements to power up your workout.

It's is run by people who live, breathe and powerlift the brand, and it’s followed by an educated audience who know what works — and what doesn’t.

So in rebranding Predator Nutrition to appeal to a broader audience, we had a challenge: to keep their core followers keen while modernising the brand to bring in newcomers. 

Services

Brand strategy
Design system
Tone of voice
Logo development
Packaging design

First
Second
Before
After
First
Second
Before
After

A different kind of animal

We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.

A different kind of animal

We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.

A different kind of animal

We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.

A different kind of animal

We gave Predator a brand look-and-feel based on punchy aesthetics, science-backed authority and inspirational messaging. We gave them a new mission — ‘to push every body to a new personal best’ — and a value proposition — ‘to make you better than you were yesterday’. This is language fit for all, no matter where you are on your fitness journey.

Showing Predator's claws

From brand foundations to colour palettes, logos to tone of voice, we’ve armed Predator with a beast of a brand. One that looks bright, sounds bold and speaks to those who are serious about being their ultimate selves. 

At the same time, we’ve moved the brand away from its old-school look so that it feels more mature and more relevant to more people — all without losing its hardcore spirit that gave the brand its name to start with. 

First
Second
Before
After
First
Second
Before
After

We are your growth partner.

You tell us your goals.
We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

We are
your
growth
partner.

You tell us your goals.
We help you hit them.

Leeds

Clockwise Yorkshire House

Greek St
Leeds LS1 5SH


+44 (0) 113 426 8105

London

Level 1 Devonshire House
1 Mayfair Place
London W1J 8AJ


+44 (0) 207 101 4825

© 2025 Woven Agency All Rights Reserved

Leeds

Clockwise Yorkshire House
Greek St
Leeds LS1 5SH

+44 (0) 113 426 8105

London

Lvl 1 Devonshire House

1 Mayfair Place

London W1J 8AJ

+44 (0) 207 101 4825

© 2025 Woven Agency All Rights Reserved

Leeds

Clockwise Yorkshire House, Greek Street, Leeds, LS1 5SH


+44 (0) 113 426 8105

London

Lvl 1 Devonshire House

1 Mayfair Place

London W1J 8AJ

+44 (0) 207 101 4825

© 2025 Woven Agency All Rights Reserved