We have ways of making you pay

Creating a modern brand for a modern business

We have ways of making you pay

Creating a modern brand for a modern business

We have ways of making you pay

Creating a modern brand for a modern business

The challenge

For years, Powercash21 has grown businesses by helping them take payments easily, securely and globally. But while they operate in a modern sector, their brand was a little out of touch — so they asked us to bring them up to date.

We transformed their brand, going deep with new values and purpose statements, then creating a new name — 'Payabl' — tone of voice and visual identity.

The challenge

Hopkins Homes needed an agency with an enviable property marketing portfolio to rebuild and boost their brand.

They chose us for our ability to deliver game-changing results across brand and digital — and t improve lead generation and conversion through the HubSpot growth platform.

The challenge

We transformed their brand, going deep with new values and purpose statements, then creating a new name — 'Payabl' — tone of voice and visual identity.

The challenge

We transformed their brand, going deep with new values and purpose statements, then creating a new name — 'Payabl' — tone of voice and visual identity.

Services

Brand strategy
Brand values
Mission and vision
Design system
Tone of voice

Striking the right balance

The payments industry is rooted in technology but handling the most important aspect of a business — its cash flow — is an inherently trustworthy exercise. We wanted the new brand to combine a forward-thinking aesthetic with a tone of voice that was warmer and more personable, giving them the best of both worlds.

Grow with Woven

Striking the right balance

Grow with woven

Striking the right balance

Grow with Woven

Striking the right balance

Grow with Woven

The result

While our tone of voice carried the brand’s personable approach, our design dialled up the futuristic feel.

Deep blues and greens provide real impact, off which stand neon design elements that give visual intrigue, differentiation and memorability.

A soft-edged sans serif font softens the tone, again striking that balance between technology and approachability. While the new logo was a striking wordmark with a neon-imbued full stop.

The end result is a brand that has dramatic visual impact but reflects a warm and trustworthy tone.