Feeling amazing? We’ve made it child’s play.

Creating the NSPCC’s first subscription product

Feeling amazing? We’ve made it child’s play.

Creating the NSPCC’s first subscription product

Feeling amazing? We’ve made it child’s play.

Creating the NSPCC’s first subscription product

The challenge

In recent years, parents have become more aware of the importance of mental health.

To help them discuss emotions, resilience and wellbeing with their children — and to give kids lifelong skills to prepare them for whatever the world throws their way — the NSPCC and Woven teamed up to create the charity’s first ever monthly subscription product.

The challenge

In recent years, parents have become more aware of the importance of mental health.

The challenge

In recent years, parents have become more aware of the importance of mental health.

The challenge

In recent years, parents have become more aware of the importance of mental health.

Services

Concept development
Illustration
Design system
Copywriting
Social media
Email campaigns

Packs full of character

Every month, we themed an activity pack around one of our Codebreaker characters: Resilient Raven, Creative Cai, Happy Hakeem and Mindful Milo. Depending on which Codebreaker the pack was centred around, our team of creatives — with the NSPCC’s expert help — crafted a pack filled with missions, facts and activities to help children crack the code to their emotions, so they can deal with whatever comes their way.

Grow with Woven

Packs full of character

Grow with Woven

Packs full of character

Grow with Woven

Packs full of character

Grow with woven

The result

It was vital that children could relate to our Codebreaker characters, so we made them a mixture of things little ones like to see and be: colourful, friendly, inspiring, imperfect, reflective, cheerful and positive.

A huge part of this relatability was the charming illustrative style we introduced, while the colour-soaked design and upbeat tone of voice we’ created means our readers — child or adult — will always see the bright side of life.

See the rest of our work

Back to the work

See the rest of our work

We are your growth partner.

You tell us your goals.
We help you hit them.

We are
your
growth
partner.

You tell us your goals. We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

In recent years, parents have become increasingly aware of the importance of mental health.

To help them start conversations about emotional resilience and wellbeing with their children — and to give children lifelong coping skills to prepare them for whatever the world might throw their way — the NSPCC and Woven teamed up to create the charity’s first ever monthly subscription product.