Cooking up a kitchen brand
From mainstream to Michelin-starred
Cooking up a kitchen brand
From mainstream to Michelin-starred
Cooking up a kitchen brand
From mainstream to Michelin-starred
The challenge
Nolte Kitchens are one of Germany’s leading kitchen manufacturers, making 900 kitchens a day and exporting to 70 countries.
But while their traditional products aim at a mass-market audience, their UK proposition is more premium. So we cooked up a brand and a website that made them a little less mainstream — and a little more Michelin.
The challenge
Nolte Kitchens are one of Germany’s leading kitchen manufacturers, making 900 kitchens a day and exporting to 70 countries.
But while their traditional products aim at a mass-market audience, their UK proposition is more premium. So we cooked up a brand and a website that made them a little less mainstream — and a little more Michelin.
The challenge
Nolte Kitchens are one of Germany’s leading kitchen manufacturers, making 900 kitchens a day and exporting to 70 countries.
But while their traditional products aim at a mass-market audience, their UK proposition is more premium. So we cooked up a brand and a website that made them a little less mainstream — and a little more Michelin.
The challenge
Nolte Kitchens are one of Germany’s leading kitchen manufacturers, making 900 kitchens a day and exporting to 70 countries.
But while their traditional products aim at a mass-market audience, their UK proposition is more premium. So we cooked up a brand and a website that made them a little less mainstream — and a little more Michelin.
Services
Brand strategy
Web design
Copywriting
Brochures
Social media
Creative campaigns
A dash of kitchen spirit
Our proposition for Nolte — kitchens of a lifetime, for the times of your life — spoke of their kitchens’ enduring quality and, just as importantly, the joy, happiness and life that a dream kitchen brings to a home. Form, function, feeling. This would be the heart of the Nolte brand.
A dash of kitchen spirit
Our proposition for Nolte — kitchens of a lifetime, for the times of your life — spoke of their kitchens’ enduring quality and, just as importantly, the joy, happiness and life that a dream kitchen brings to a home. Form, function, feeling. This would be the heart of the Nolte brand.
A dash of kitchen spirit
Our proposition for Nolte — kitchens of a lifetime, for the times of your life — spoke of their kitchens’ enduring quality and, just as importantly, the joy, happiness and life that a dream kitchen brings to a home. Form, function, feeling. This would be the heart of the Nolte brand.
A dash of kitchen spirit
Our proposition for Nolte — kitchens of a lifetime, for the times of your life — spoke of their kitchens’ enduring quality and, just as importantly, the joy, happiness and life that a dream kitchen brings to a home. Form, function, feeling. This would be the heart of the Nolte brand.
The result
We gave Nolte Kitchens an underlying brand proposition, essence and identity that reflects their brand at its best in a consistent, coherent way across all touchpoints.
We’ve since taken it across a new website, brochures, event stands and various digital campaigns to boost awareness — and get more people to turn their kitchen into their living room.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved