
A Mark of luxury
Furnishing Mark Whiteley with a whole new brand

A Mark of luxury
Furnishing Mark Whiteley with a whole new brand

A Mark of luxury
Furnishing Mark Whiteley with a whole new brand
The challenge
Mark Asplin Whiteley Studios is furniture royalty. Since 1988, their work has adorned the world’s grandest hotels, homes and yachts with bespoke pieces that are as much art as they are furniture.
However, the founder, Mark, felt the brand lacked the elegance, craft and backstory that goes into every piece they make. So he asked us to put things right.
The challenge
Mark Asplin Whiteley Studios is furniture royalty. Since 1988, their work has adorned the world’s grandest hotels, homes and yachts with bespoke pieces that are as much art as they are furniture.
However, the founder, Mark, felt the brand lacked the elegance, craft and backstory that goes into every piece they make. So he asked us to put things right.
The challenge
Mark Asplin Whiteley Studios is furniture royalty. Since 1988, their work has adorned the world’s grandest hotels, homes and yachts with bespoke pieces that are as much art as they are furniture.
However, the founder, Mark, felt the brand lacked the elegance, craft and backstory that goes into every piece they make. So he asked us to put things right.
The challenge
Hopkins Homes needed an agency with an enviable property marketing portfolio to rebuild and boost their brand.
They chose us for our ability to deliver game-changing results across brand and digital — and t improve lead generation and conversion through the HubSpot growth platform.
Services
Brand strategy
Design system
Brand voice
Logo development















A lifetime in the making
Our big idea was based around the concept of ‘A lifetime in the making.’ Our brand voice championed the company’s heritage and its employees’ lifelong love affair of woodwork. Then we crafted a timeless design aesthetic modernised with pops of colour to bring a breath of fresh air to this stale sector.
A lifetime in the making
Our big idea was based around the concept of ‘A lifetime in the making.’ Our brand voice championed the company’s heritage and its employees’ lifelong love affair of woodwork. Then we crafted a timeless design aesthetic modernised with pops of colour to bring a breath of fresh air to this stale sector.
A lifetime in the making
Our big idea was based around the concept of ‘A lifetime in the making.’ Our brand voice championed the company’s heritage and its employees’ lifelong love affair of woodwork. Then we crafted a timeless design aesthetic modernised with pops of colour to bring a breath of fresh air to this stale sector.
A lifetime in the making
Our big idea was based around the concept of ‘A lifetime in the making.’ Our brand voice championed the company’s heritage and its employees’ lifelong love affair of woodwork. Then we crafted a timeless design aesthetic modernised with pops of colour to bring a breath of fresh air to this stale sector.

The result
From the central proposition to the logo, we’ve made a brand that feels as substantial and crafted as the pieces Mark Whiteley Studios create.
With a story that celebrates devotion and skill, and an identity that combines classic and contemporary, it’s a brand that stands the test of time — and stands out from the crowd.








We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
© 2025 Woven Agency All Rights Reserved
Leeds
Clockwise Yorkshire House
Greek Street
LS1 5SH
London
68 King William Street
London
EC4N 7HR
+44 (0) 20 7101 4825
© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved