A new kind of Knight vision

Creating a picture of wealth for Knight Frank

A new kind of Knight vision

Creating a picture of wealth for Knight Frank

A new kind of Knight vision

Creating a picture of wealth for Knight Frank

The challenge

For decades, Knight Frank’s industry-defining Wealth Report has been a print-only deal, but with the whole world going digital, they knew their report had to follow suit.

From concept to campaign, we crafted a multichannel expression of the value they bring to the table: clarity from chaos.

The challenge

For decades, Knight Frank’s industry-defining Wealth Report has been a print-only deal, but with the whole world going digital, they knew their report had to follow suit.

From concept to campaign, we crafted a multichannel expression of the value they bring to the table: clarity from chaos.

The challenge

For decades, Knight Frank’s industry-defining Wealth Report has been a print-only deal, but with the whole world going digital, they knew their report had to follow suit.

From concept to campaign, we crafted a multichannel expression of the value they bring to the table: clarity from chaos.

The challenge

For decades, Knight Frank’s industry-defining Wealth Report has been a print-only deal, but with the whole world going digital, they knew their report had to follow suit.

From concept to campaign, we crafted a multichannel expression of the value they bring to the table: clarity from chaos.

Services

Brand strategy
Design system
Copywriting
Logo development
Social media
Email campaigns
Podcast designs

The shape of things to come

A simple idea ran through the creative: the metaphor of a camera’s viewfinder, which zeroes in on what matters and zones out what doesn’t. We represented this viewfinder as simple square shapes, graphical devices and a QR code, taking readers directly to the report while cutting through the noise with crystal clear insights and advice.

Grow with Woven

The shape of things to come

Grow with Woven

The shape of things to come

Grow with Woven

The shape of things to come

Grow with woven

The result

From a simple idea came stand-out design across the print version of The Wealth Report and its supporting digital campaign, from landing pages and banner ads to invitations and podcast designs.

The Wealth Report’s front cover, in particular, is bold and attention-grabbing — its dark background and tactile foiled texture makes you want to pick it up and leaf through it.

At the same time, the theme of cancelling out the noise carried through the report, from chapter dividers to pull-quotes, making it easier to digest and helping readers — as per the campaign’s strapline — invest their time wisely.

See the rest of our work

Back to the work

See the rest of our work

We are your growth partner.

You tell us your goals.
We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

We are
your
growth
partner.

You tell us your goals. We help you hit them.

We are your growth partner.

You tell us your goals.
We help you hit them.

For decades, Knight Frank’s industry-defining Wealth Report has been a print-only deal, but with the whole world going digital, they knew their report had to follow suit.

From concept to campaign, we crafted a multichannel expression of the value they bring to the table: clarity from chaos.