Building a better digital estate

Brand development Digital transformation HubSpot

Making Hopkins Homes feel at home

Using our property pedigree to enhance the Hopkins Homes brand

Hopkins Homes needed a full-service marketing agency with plenty of property marketing experience to become the architects of their brand and digital estate. The brief was to make Hopkins Homes look, feel and sound as good as their homes.

Hopkins Homes chose to partner with us not only for our strategic and creative thinking but also for our ability to deliver game-changing results.

Strategic thinking, digital know-how

Bringing the brand to life

Hopkins Homes' commitment to quality in their housebuilding wasn’t shining through in their brand design and communications. So it was our job to show the world who Hopkins Homes really are.

The onboarding process included a series of workshops designed to dig deep into the Hopkins Homes brand DNA. Following these in-depth discussions, we created Hopkins Homes' brand values and USPs and used them to inform their content, from design through to copy, so they could reflect themselves at their very best to their target audience.

Our team of digital marketers then audited Hopkins Homes' digital estate, developing channel-specific strategies across their social, website and email.

The work Woven is doing is completely transforming our business. HubSpot is a transformative and powerful software that has enabled us to sync our sales and marketing efforts so completely.

Monika Hanlon - Group Sales & Marketing Director, Hopkins Homes

Introducing Hopkins Homes to HubSpot

Having taken on responsibility for Hopkins Homes' digital acquisition channels, including SEO, PPC, content marketing and social media, we needed to ensure all activity was backed by a powerful CRM platform.

As a trusted HubSpot gold partner agency, we efficiently completed the onboarding process giving Hopkins Homes all the benefits of this robust and dynamic CRM system.

These include generating leads, enhancing website conversion rates, clear and accurate reporting, creating buyer personas, and having a centralised customer data point that all team members can access.

We've now trained the 50-strong Hopkins Homes team to use all aspects of the HubSpot CRM system so they can make the most of this brilliant platform in the future.

the result

The final result for Hopkins Homes is a brand that reflects the quality of what they do, how they go about it, and who they are as people. 

Through a revamped design and tone of voice and social strategy, which all stemmed from meticulous strategic planning at the start, their brand is refined yet approachable, modern yet classical. And, even better, it’s visible. 


Digital ad leads up by 79%



Increase in lead generation conversion rate