As one of the country’s top housebuilders, Hill needed an agency with proven property credentials to enhance their digital strategy – not only to redesign their entire online portfolio, but to drive engagement and showcase their stunning properties to specific, highly targeted audiences both within the UK and overseas.
Home is where
the heart is
Building an online presence to match Hill's offline prestige.
After completely redesigning and developing the main Hill.co.uk website we went on to integrate Hill's 'Contact Builder' CRM system and other key digital communications channels. Using a multi-site WordPress implementation, we then rolled out an integrated suite of fully responsive development-specific websites, giving the Hill internal marketing team complete control over their individual site's content via a common, business-wide WordPress admin interface.
We are excited to be working with Woven and are impressed by their expertise and credentials. They are a great team fit for our long-term digital partnership.Tony Woodman - Marketing Director, Hill
We created an individually designed online home for each of Hill's locations, reflecting the unique brand and character of each development. The new sites were integrated with key business systems including Contact Builder, Rightmove, Campaign Monitor and Sage Pay; streamlining a host of key business processes and saving the Hill team time and money.
The Bottom Line
Clever marketing, generating impressive results.
The newly launched Hill site loads 56% faster and has seen a 98% increase in the number of website sessions.
Since then, we've continued to serve as the architects of Hill's social media, Google Adwords and PPC marketing. By means of our digital placemaking strategy, we have created virtual communities that are as unique, informative and engaging as the distinct real-world destinations they represent.