A once-in-an-era opportunity
A corporate brand that’s anything but corporate
A once-in-an-era opportunity
A corporate brand that’s anything but corporate
A once-in-an-era opportunity
A corporate brand that’s anything but corporate
The challenge
When you have, as HBI CEO Steve Bratspies put it, a ‘once-in-an-era opportunity’ to change the corporate brand for one of America’s biggest apparel brands, you grab it with both hands.
Our job was to create an internal brand that drives positivity, performance and camaraderie — which, in turn, would help deliver even better results for their bottom line.
The challenge
When you have, as HBI CEO Steve Bratspies put it, a ‘once-in-an-era opportunity’ to change the corporate brand for one of America’s biggest apparel brands, you grab it with both hands.
Our job was to create an internal brand that drives positivity, performance and camaraderie — which, in turn, would help deliver even better results for their bottom line.
The challenge
When you have, as HBI CEO Steve Bratspies put it, a ‘once-in-an-era opportunity’ to change the corporate brand for one of America’s biggest apparel brands, you grab it with both hands.
Our job was to create an internal brand that drives positivity, performance and camaraderie — which, in turn, would help deliver even better results for their bottom line.
The challenge
When you have, as HBI CEO Steve Bratspies put it, a ‘once-in-an-era opportunity’ to change the corporate brand for one of America’s biggest apparel brands, you grab it with both hands.
Our job was to create an internal brand that drives positivity, performance and camaraderie — which, in turn, would help deliver even better results for their bottom line.
Services
Brand strategy
Logo development
Design system
Copywriting
A brand that fits for all
HanesBrands Inc are a house of brands, incorporating household names such as Hanes, Bonds and Playtex. We had to capture the energy and vitality of these sub-brands — and the people behind them — into a corporate identity that worked for everyone.
A brand that fits for all
HanesBrands Inc are a house of brands, incorporating household names such as Hanes, Bonds and Playtex. We had to capture the energy and vitality of these sub-brands — and the people behind them — into a corporate identity that worked for everyone.
A brand that fits for all
HanesBrands Inc are a house of brands, incorporating household names such as Hanes, Bonds and Playtex. We had to capture the energy and vitality of these sub-brands — and the people behind them — into a corporate identity that worked for everyone.
A brand that fits for all
HanesBrands Inc are a house of brands, incorporating household names such as Hanes, Bonds and Playtex. We had to capture the energy and vitality of these sub-brands — and the people behind them — into a corporate identity that worked for everyone.
Win As One
The result
Having revamped the corporate brand, we then created an identity for HBI's next growth phase strategy.
The challenge was to embody the ambitious business growth goals with a punchy, positive and powerful identity that could be used for years to come.
Defined by vivid colours and gutsy messaging, our Win As One identity is a rallying call that will help drive HBI’s colleagues to even greater heights.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
© 2025 Woven Agency All Rights Reserved
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved