A better way to grow older

Bringing confidence, compassion and community to later living

A better way to grow older

Bringing confidence, compassion and community to later living

A better way to grow older

Bringing confidence, compassion and community to later living

The challenge

Guild Living is rewriting the rules of later life. With £2 billion of backing from Legal & General, they’re building vibrant retirement communities — beautiful apartments, gourmet dining, fitness classes, and full-on tailored healthcare.

We partnered with them to create a brand that isn’t soft or pastel-toned, but bold, disruptive and unapologetically optimistic.

The challenge

Hopkins Homes needed an agency with an enviable property marketing portfolio to rebuild and boost their brand.

They chose us for our ability to deliver game-changing results across brand and digital — and t improve lead generation and conversion through the HubSpot growth platform.

The challenge

We partnered with them to create a brand that isn’t soft or pastel-toned, but bold, disruptive and unapologetically optimistic.

The challenge

We partnered with them to create a brand that isn’t soft or pastel-toned, but bold, disruptive and unapologetically optimistic.

Services

Brand strategy
Design system
Copywriting
Creative campaigns
Video
Photography

In with the old

Our workshops with Guild Living’s founder and gerontology experts captured the real motivations behind their vision. From that insight we crafted a brand identity with an rich palette, commanding typography and stand-out messaging. Every touchpoint now feels unmistakably modern and confident.

Grow with Woven

In with the old

Grow with woven

In with the old

Grow with Woven

In with the old

Grow with Woven

The result

We've created a brand that doesn’t talk at older people, it speaks with them and for them.

Through strategy, design, video and copy, we built a story that acknowledges challenges and turns them into hope, community and connection.

The result: a brand that doesn’t just serve this market, but leads it.

Woven have not disappointed us. They quickly got up to speed and gained a deep understanding of our target customer and their needs. Exactly what we want from an agency.

Woven have not disappointed us. They quickly got up to speed and gained a deep understanding of our target customer and their needs. Exactly what we want from an agency.