Pledging allegiance to the planet
Sustainability, it shouldn't just come in green
Pledging allegiance to the planet
Sustainability, it shouldn't just come in green
Pledging allegiance to the planet
Sustainability, it shouldn't just come in green
The challenge
Sustainability, it's how companies pledge allegiance to the planet — not just to profit. But sustainability branding, well, it's often a bit meh. All polite pastels and hempy textures. Which makes sense, because this is serious business.
But for our work with HanesBrands we wanted to buck the trend and power up the positivity. Not just to look good, but to engage internal audiences and help 60,000 employees make a powerful difference to our planet.
The challenge
Sustainability, it's how companies pledge allegiance to the planet — not just to profit. But sustainability branding, well, it's often a bit meh. All polite pastels and hempy textures. Which makes sense, because this is serious business.
But for our work with HanesBrands we wanted to buck the trend and power up the positivity. Not just to look good, but to engage internal audiences and help 60,000 employees make a powerful difference to our planet.
The challenge
Sustainability, it's how companies pledge allegiance to the planet — not just to profit. But sustainability branding, well, it's often a bit meh. All polite pastels and hempy textures. Which makes sense, because this is serious business.
But for our work with HanesBrands we wanted to buck the trend and power up the positivity. Not just to look good, but to engage internal audiences and help 60,000 employees make a powerful difference to our planet.
The challenge
Sustainability, it's how companies pledge allegiance to the planet — not just to profit. But sustainability branding, well, it's often a bit meh. All polite pastels and hempy textures. Which makes sense, because this is serious business.
But for our work with HanesBrands we wanted to buck the trend and power up the positivity. Not just to look good, but to engage internal audiences and help 60,000 employees make a powerful difference to our planet.
The challenge
Sustainability, it's how companies pledge allegiance to the planet — not just to profit. But sustainability branding, well, it's often a bit meh. All polite pastels and hempy textures. Which makes sense, because this is serious business.
But for our work with HanesBrands we wanted to buck the trend and power up the positivity. Not just to look good, but to engage internal audiences and help 60,000 employees make a powerful difference to our planet.
Services
Brand strategy
Creative concept
Web design
Copywriting
A future fit for all
A future fit for all is an invitation — to comfort, to positivity and to a website that feels as good as the clothes we sell. Which means a brand defined by colour, joy and an all-welcome spirit. Not too bold to alienate, not too subtle to say something — just hitting that sweetspot of charm and colour to make everyone feel good.
A future fit for all
A future fit for all is an invitation — to comfort, to positivity and to a website that feels as good as the clothes we sell. Which means a brand defined by colour, joy and an all-welcome spirit. Not too bold to alienate, not too subtle to say something — just hitting that sweetspot of charm and colour to make everyone feel good.
A future fit for all
A future fit for all is an invitation — to comfort, to positivity and to a website that feels as good as the clothes we sell. Which means a brand defined by colour, joy and an all-welcome spirit. Not too bold to alienate, not too subtle to say something — just hitting that sweetspot of charm and colour to make everyone feel good.
A future fit for all
A future fit for all is an invitation — to comfort, to positivity and to a website that feels as good as the clothes we sell. Which means a brand defined by colour, joy and an all-welcome spirit. Not too bold to alienate, not too subtle to say something — just hitting that sweetspot of charm and colour to make everyone feel good.
A future fit for all
A future fit for all is an invitation — to comfort, to positivity and to a website that feels as good as the clothes we sell. Which means a brand defined by colour, joy and an all-welcome spirit. Not too bold to alienate, not too subtle to say something — just hitting that sweetspot of charm and colour to make everyone feel good.
The result
We've not just given HanesBrands a sustainability brand; we've given them a platform for positivity. A way the business and its 60,000 colleagues can shout loud and proud about the sustainability work they're doing to make the world fit for all.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
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London
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+44 (0) 20 7101 4825
© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved