This is flight, years ahead
Jet-fuelling a brand with a better website and app
This is flight, years ahead
Jet-fuelling a brand with a better website and app
This is flight, years ahead
Jet-fuelling a brand with a better website and app
This is flight, years ahead
Jet-fuelling a brand with a better website and app
The challenge
A Brazilian success story, Embraer is the world’s third-largest manufacturer of civil aircraft, employs nearly 20,000 people and has offices across the world.
But their digital estate wasn’t in the same stratosphere as their reputation, so they asked us to (air)craft a website and app that looks as impressive as their planes — and brings leads flying in.
The challenge
A Brazilian success story, Embraer is the world’s third-largest manufacturer of civil aircraft, employs nearly 20,000 people and has offices across the world.
But their digital estate wasn’t in the same stratosphere as their reputation, so they asked us to (air)craft a website and app that looks as impressive as their planes — and brings leads flying in.
The challenge
A Brazilian success story, Embraer is the world’s third-largest manufacturer of civil aircraft, employs nearly 20,000 people and has offices across the world.
But their digital estate wasn’t in the same stratosphere as their reputation, so they asked us to (air)craft a website and app that looks as impressive as their planes — and brings leads flying in.
The challenge
A Brazilian success story, Embraer is the world’s third-largest manufacturer of civil aircraft, employs nearly 20,000 people and has offices across the world.
But their digital estate wasn’t in the same stratosphere as their reputation, so they asked us to (air)craft a website and app that looks as impressive as their planes — and brings leads flying in.
Services
Brand strategy
UX and user journeys
Digital design
Web & app development
Multilingual content
SEO and AEO
Nailing the branding
A strategic challenge was to make sure each aerospace division served its (very different) target audiences while feeling like they belong to the same brand. Embraer’s existing website presented a menagerie of styles. Our approach was to unify the fonts, colours and design styles, so that each division — from military planes to luxury jets — felt part of a greater whole.
Nailing the branding
A strategic challenge was to make sure each aerospace division served its (very different) target audiences while feeling like they belong to the same brand. Embraer’s existing website presented a menagerie of styles. Our approach was to unify the fonts, colours and design styles, so that each division — from military planes to luxury jets — felt part of a greater whole.
Nailing the branding
A strategic challenge was to make sure each aerospace division served its (very different) target audiences while feeling like they belong to the same brand. Embraer’s existing website presented a menagerie of styles. Our approach was to unify the fonts, colours and design styles, so that each division — from military planes to luxury jets — felt part of a greater whole.
Nailing the branding
A strategic challenge was to make sure each aerospace division served its (very different) target audiences while feeling like they belong to the same brand. Embraer’s existing website presented a menagerie of styles. Our approach was to unify the fonts, colours and design styles, so that each division — from military planes to luxury jets — felt part of a greater whole.
Preparing for take-off
With the brand challenge defined, we started work on the wireframes and user journeys — ordering content into hierarchies of importance and making sure each page achieved its objective. Then came the design — wowing users with impactful aircraft imagery, while keeping the user experience easy to navigate for an international audience.
Preparing for take-off
With the brand challenge defined, we started work on the wireframes and user journeys — ordering content into hierarchies of importance and making sure each page achieved its objective. Then came the design — wowing users with impactful aircraft imagery, while keeping the user experience easy to navigate for an international audience.
Preparing for take-off
With the brand challenge defined, we started work on the wireframes and user journeys — ordering content into hierarchies of importance and making sure each page achieved its objective. Then came the design — wowing users with impactful aircraft imagery, while keeping the user experience easy to navigate for an international audience.
Preparing for take-off
With the brand challenge defined, we started work on the wireframes and user journeys — ordering content into hierarchies of importance and making sure each page achieved its objective. Then came the design — wowing users with impactful aircraft imagery, while keeping the user experience easy to navigate for an international audience.
Breaking the language barrier
The final step was ensuring the content worked for a global audience.
We rewrote copy in English and Portuguese, introduced multilingual translations (including Chinese), and improved international SEO and AEO (answer engine optimisation) to boost visibility in AI-driven search.
The new website showcases the planes at their best while delivering a clean and simple user experience that elevates the entire brand.
To complement this, the app gives customers a digital ‘hangar’ that keeps them informed about the status and documentation of their jets.
Want to check out the work? Your boarding pass is right here.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved