Google puts machine learning into the hands of the advertisers

Posted on July 11, 2018

Following Google’s revamp of its AdWords brand earlier last month, a number of further initiatives have been unveiled ...

Why doesn’t my website create any leads?

Posted on July 6, 2018

“Online leads don’t happen in my sector. It’s all about who you know.” It’s quite alarming how often we hear t...

Google AdWords becomes Google Ads

Posted on June 29, 2018

Google AdWords has been around for nearly 18 years with the goal of making it easier for people to connect with business...

When 2 become 1: what The Spice Girls can teach us about aligning sales and marketing

Posted on June 29, 2018

We love a good double act here at Woven. Ant & Dec (pre-drink driving, obviously), Jay-Z and Beyoncé, Chardonnay an...

The Woven Take: How to get your rebrand strategy right

Posted on June 22, 2018

It’s not just about a change of clothes, you know… Although you’d be forgiven for thinking so. After all, the chan...

Template vs custom-made websites

Posted on June 13, 2018

So, you need a website. You’ve had the lightbulb moment and got a great idea. You’ve worked out the watertight busin...

How to become a black belt in brand development

Posted on May 31, 2018

In our previous branding blog, we explored the good ol' Kapferer Brand Identity Prism. If you've had a read of that, you...

How CRM can improve your business, not just your sales

Posted on May 24, 2018

CRM? Blimey, not another acronym! We know. And we're sorry. You can't move in the marketing world for acronyms - but, if...

What is inbound marketing? Being the honey, not the bee

Posted on May 18, 2018

Inbound marketing is a strategy that focuses on creating relevant, engaging content to bring qualified prospects and cus...

Listen up: the benefits of social listening

Posted on May 11, 2018

And, just like in any other walk of life, to have a meaningful conversation with an audience brands can’t just talk, ...

Why you should work with a Google Partner agency

Posted on April 30, 2018

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...

In-house, agency or trainer – how to manage your social media marketing

Posted on April 19, 2018

So, you’ve got to the point where you need to make a serious commitment to your social media marketing. You've dabbled...

Woven Coffee Session:  an Interview with Danny, our Front-End Developer

Posted on April 13, 2018

I’m a little nervous… …not only is it our first Woven Coffee Session, it’s the first interview I’ve ever given...

What is The Kapferer Brand Identity Prism?

Posted on April 6, 2018

Before introducing the idea of the Kapferer Brand Identity Prism, let’s first play some word association: what do you ...

Your GDPR Summary: Are You Ready?

Posted on March 26, 2018

Looking for your GDPR summary? Then keep reading... In a world that is increasingly data-driven and where our digital f...

Instagram Shopping Launches In The UK

Posted on March 26, 2018

The highly anticipated Instagram Shopping feature has launched in the UK, US, Australia, Canada, France, Germany, Italy,...

Why your business should care about podcasts

Posted on March 19, 2018

How podcasts were born, circa 2004 Marketing bod: I’ve got an idea that will revolutionise the way we consume news, st...

Why Sketch is taking off with app developers

Posted on March 9, 2018

Sketch? What’s all that, then? Sketch is a digital design app for Mac users that can be used for UI, mobile, web build...

Is traditional media ready for a comeback?

Posted on March 7, 2018

Breaking with tradition Unless you’ve been living under a rock the size of a medium-sized asteroid recently, you won�...

Why great design needs great copywriting

Posted on February 16, 2018

Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins ...

A Woven welcome to Chloe, our illustrious new illustrator

Posted on February 2, 2018

Move over, Picasso, there's a new artist in town - say hello to Chloe, illustator extraordinaire For Chloe, Woven's n...

Digital Marketing and AR, what does it mean for brands?

Posted on January 10, 2018

In 2017 everyone was talking about augmented reality. In 2018, everyone’s going to be doing it. According to Markets a...

Security Update: Meltdown & Spectre

Posted on January 5, 2018

You may have seen in the news this week that a recently discovered flaw in the design of computer chips could enable acc...

Woven’s 10-Step Christmas Survival Guide

Posted on December 21, 2017

Christmas truly is the most wonderful time of the year. But as we congregate together with those whose taste in music, f...

Our favourite marketing moments of 2017

Posted on December 15, 2017

From #fooddancing to Fearless Girl, we round up what’s been ticking our marketing boxes in 2017 With the year coming t...