Advertising and media are undergoing an unprecedented upheaval. The digital economy demands new approaches and new rules for success; an advertising model for the connected generation.“The aim of marketing is to know and understand the customer so well that the product or service sells itself, thus making selling superfluous”.- Peter Drucker
Why do marketing content strategies need video?
Simple: because it is an immediate form of storytelling that demands less of its viewer than reading. Video engages more senses than reading - it’s more visually interesting and incorporates sound as well as text.Further, in this time-poor, perma-connected world, people are consuming content in ever-decreasing snippets. Video content and video advertising is an ideal format for that 15-minute train commute, that 20-minute lunch break, or for when you’ve crashed out at home after a long day with a glass of pinot.The inherent benefits of video, combined with a modern lifestyle that lends itself to watching rather than reading, makes it a natural choice for any marketing content strategy.