Pop-up stalls, trade shows, VR stunts and sponsored installations are all examples of experiential marketing — where a brand wraps their product up in a memorable, hands-on experience that encourages brand intrigue, recall and loyalty. And, of course, sales.
Experiential marketing creates a competitive advantage by bringing brands to the forefront of a customer's thinking via engaging and innovative interaction that separates them from the herd.
A QUEST FOR THE NEW
Newness is shareable, especially in the digital arena, where every customer and follower is a potential amplifier of your brand.
It's worth remembering that 49% of those who attend consumer events create mobile videos — the majority of which are shared on social.
Doing something unique through experiential marketing is a great way to bolster your earned media and build buzz around your business, whether you're a start-up, launching a new brand or releasing a new line of products.