Pop-up stalls, trade shows, VR stunts and sponsored installations are all examples of experiential marketing - where a brand, instead of just selling something, wraps their product up in a memorable, hands-on experience that encourages brand intrigue, recall and loyalty.And, of course, sales.Experiential marketing creates a competitive advantage by bringing brands that use it to the forefront of a customer's thinking via engaging and innovative interaction.
A QUEST FOR THE NEW
Newness is shareable, especially in the digital arena, where every customer and follower is a potential amplifier of your brand. It's worth remembering that 49% of those who attend consumer events create mobile videos - the majority of which is shared on social.Doing something new and unique through experiential marketing is an excellent way to bolster your earned media and build up buzz around your business, whether you're a start-up, launching a new brand or releasing a new line of products.