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Brand Strategy

Brand Strategy & Development

Woven is a creative brand strategy agency. We work out how the your brand should behave, how it should resonate with your colleagues and customers, and what it should look and sound like.

This is how we build brands that achieve business goals. But what really is brand strategy?

On a surface level, branding is about colours, typography, logos. A basic ‘brand refresh’ will tweak these elements and, done well, will yield benefits. But true brand strategy goes far deeper than surface-level adjustments and, done well, will set you up for long-term success.

Brand Development: The Iceberg Effect

Brands are like icebergs: they exist mostly beneath the surface. This submerged core — the brand’s emotions, ideas, behaviours — is what truly impacts your business and audience.

Consider this: our conscious mind is just the tip of the iceberg, while our subconscious operates as a supercomputer, processing information in ways we often don’t notice. In the world of brand strategy and development, this subconscious processing plays a pivotal role in how stakeholders perceive and engage with your brand.

A vital first step in brand development, then, is to define, refine and align your whole business around this core, so everyone understands the brand and what it's trying to achieve.

THE EMOTIONAL CORE OF BRANDING

A strong brand strategy uses emotional triggers through compelling visuals, evocative language and thoughtful design to forge enduring connections with your audience.

If you’ve ever wondered why you chose a £3 branded product over a 65p alternative, well, this is the power of branding at work: emotion trumping logic.

The brands that successfully tap into these emotional undercurrents rise above their competitors. They become more than businesses; they become icons in their sector (and sometimes beyond), occupying an unshakable place in the hearts and minds of their customers.

FOUNDATIONS OF A STRONG BRAND STRATEGY

A brand must do one thing: achieve your business goals.

That means a well-crafted brand strategy is the cornerstone of your business. It’s not just about visuals and messaging — it’s about a cohesive, powerful core that informs every decision, from product development to communication channels.

At Woven, we call it a brand soul. Our Brand Soul™ model defines what makes you special — your soul — and then works out how best to sell it to your ideal employees and customers — your soulmates.

This is done through internal values, mission and vision statements, design, copywriting, channel planning and creative campaigns.

This soul-centred approach ensures that every element of your brand works cohesively to build a meaningful and lasting impression. Without this foundation, even the most creative advertising can fall flat, leaving your business adrift without purpose or direction.

Your Brand Strategy Agency

At Woven, we uncover the insights that shape consumer behaviour and use them to craft brands that inspire loyalty and emotional connection.

We don’t just create logos and taglines — although we love doing that — we build brand strategies that empower your business to thrive.

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