Making waves with Rpple

Brand awareness Social media

RPPLE

Enhancing the Rpple effect through social engagement

Rpple’s creative hub empowers brands and social media ambassadors to collaborate efficiently, engage audiences and create opportunities.

To coordinate the global launch of their platform, Rpple required an agency partner with extensive digital and brand development expertise – and Woven was the natural choice.

Two iPads showing Rpple's social media pages, which form part of their content marketing strategy

INFLUENCING THE INFLUENCERS

Getting ready for launch

Tailored to the nuances of each social media channel, our content marketing attracted, inspired and educated Rpple’s user base to help establish them as a key player within the influencer marketing sector.

We used the more visual mediums of Instagram and Facebook to attract brand ambassadors to Rpple, whilst we appealed to brands by sharing industry news and best practice advice via Twitter and LinkedIn.

Our content marketing strategy has already yielded impressive results. Inspired by our social media strategy, as well as a competition to win a Canon camera, Rpple achieved 890 registrations and significant organic growth across key social media channels in its first month.

GOING GLOBAL

With a strong presence in Australia, the UK and the US, Rpple is a global operation – so we’ve created a global social media strategy to match. Our content (both imagery and copy) is crafted with an international audience in mind, ensuring it’s relatable to Rpple’s target demographic wherever they live.

With a highly engaged user base, it’s crucial that we perform regular social monitoring so we can respond swiftly to any brand or ambassador engagement. We respond to all comments and queries within 12 hours – regardless of time zone differences – and have won the trust and confidence of Rpple and its users.

ADS THAT PAY DIVIDENDS

Reducing costs, increasing engagement

Paid social has also been instrumental in attracting ambassadors to the Rpple platform. With maximising Rpple's advertising budget in mind, we developed highly targeted Facebook and Instagram content marketing campaigns. Through effective audience analysis and optimisation, we've more than halved Rpple's average CPC (cost per click) within the space of two months.

In November

1,391
Instagram
engagements

890

registrations
within the first
month