
Emission impossible? Not anymore.
Building a brand to transform travel

Emission impossible? Not anymore.
Building a brand to transform travel

Emission impossible? Not anymore.
Building a brand to transform travel

Emission impossible? Not anymore.
Building a brand to transform travel
The challenge
When you've got bold ambitions, you need a bold brand. And ambitions don't come bolder than decarbonising transport for the good of humankind.
We updated Infinium Logistics' whole brand identity so they could appeal to more people — and make more of a difference to the planet.
The challenge
When you've got bold ambitions, you need a bold brand. And ambitions don't come bolder than decarbonising transport for the good of humankind.
We updated Infinium Logistics' whole brand identity so they could appeal to more people — and make more of a difference to the planet.
The challenge
When you've got bold ambitions, you need a bold brand. And ambitions don't come bolder than decarbonising transport for the good of humankind.
We updated Infinium Logistics' whole brand identity so they could appeal to more people — and make more of a difference to the planet.
The challenge
When you've got bold ambitions, you need a bold brand. And ambitions don't come bolder than decarbonising transport for the good of humankind.
We updated Infinium Logistics' whole brand identity so they could appeal to more people — and make more of a difference to the planet.
Services
Brand strategy
Creative direction
Design system
Copywriting
Asset creation






















The dawn of a new ion age
Using our Brand Soul model, we laid out a vision of trust, urgency and sincerity — but also of positivity and being inspired by the big prize: a more habitable planet. This would speak to all the brand's audiences, and give us licence to use evocative imagery in a way that set Lysara apart from the competition.
The dawn of a new ion age
Using our Brand Soul model, we laid out a vision of trust, urgency and sincerity — but also of positivity and being inspired by the big prize: a more habitable planet. This would speak to all the brand's audiences, and give us licence to use evocative imagery in a way that set Lysara apart from the competition.
The dawn of a new ion age
Using our Brand Soul model, we laid out a vision of trust, urgency and sincerity — but also of positivity and being inspired by the big prize: a more habitable planet. This would speak to all the brand's audiences, and give us licence to use evocative imagery in a way that set Lysara apart from the competition.
The dawn of a new ion age
Using our Brand Soul model, we laid out a vision of trust, urgency and sincerity — but also of positivity and being inspired by the big prize: a more habitable planet. This would speak to all the brand's audiences, and give us licence to use evocative imagery in a way that set Lysara apart from the competition.
The result
From strategy to naming, copy to design, we’ve turned Lysara into a best-in-class brand that’s raised the bar for the sector.
The brand is now as positive and smart as the people behind it. It gives them a platform to grow the business and, by cutting carbon across commercial transport, help us all breathe that bit easier.









We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved