We were asked by Luxottica – a premium eyewear manufacturer and distributor of licence labels such as Prada, Burberry and Versace – to plan, design and produce a digital magazine for its discerning wholesale customers.
Bringing fashion into focus
Crafting a beautiful e-magazine to put Luxottica firmly in the frame
A CLEAR VISION FOR SUCCESS
A great first impression
This was the brand’s digital publishing debut so we wanted to impress Luxottica and their customers with a carefully crafted, modern, and interactive magazine that offered the full brand experience in an innovative and educational way.
The magazine looks brilliant – very sleek. We are very happy with the design and we know the rest of the team will love it, too.Luxottica Marketing Team
We created a content plan, product category breakdown and visual asset wardrobe, whilst always confirming approval with the client and keeping them in the picture. We then produced a strategy incorporating key calls-to-action to guarantee ease of navigation for the user.
SETTING OUR SIGHTS HIGH
Working in visual harmony
A key aim was to ensure the content and product showcase worked in harmony with the stunning, aspirational imagery, whilst maintaining a clean, clear and contemporary aesthetic. We developed the e-magazine with this approach always in mind, and our client was extremely happy with the results.