Bringing fashion into focus

Branding Content strategy UX

LUXOTTICA

Crafting a beautiful e-magazine to put Luxottica firmly in the frame

We were asked by Luxottica – a premium eyewear manufacturer and distributor of licence labels such as Prada, Burberry and Versace – to plan, design and produce a digital magazine for its discerning wholesale customers.

luxottica introduction ipad and macbook

A CLEAR VISION FOR SUCCESS

A great first impression

This was the brand’s digital publishing debut so we wanted to impress Luxottica and their customers with a carefully crafted, modern, and interactive magazine that offered the full brand experience in an innovative and educational way.

The magazine looks brilliant – very sleek. We are very happy with the design and we know the rest of the team will love it, too.

Luxottica Marketing Team
luxottica ipad Image
luxottica ipad Image

QUALITY ASSURED

We created a content plan, product category breakdown and visual asset wardrobe, whilst always confirming approval with the client and keeping them in the picture. We then produced a strategy incorporating key calls-to-action to guarantee ease of navigation for the user.

SETTING OUR SIGHTS HIGH

Working in visual harmony

A key aim was to ensure the content and product showcase worked in harmony with the stunning, aspirational imagery, whilst maintaining a clean, clear and contemporary aesthetic. We developed the e-magazine with this approach always in mind, and our client was extremely happy with the results.

Delivering

An elegant
e-magazine that
delighted the client

131

pages

in 3 days