In their own words, Autodesk ‘make software for people who make things’. From this simple truth we devised a three-step process to improve their international SEO in a way that was targeted to the user’s nationality:
Step one, find the ‘people who make things’.
Step two, find out why they might need an Autodesk product.
Step three, make it easier for them to find Autodesk.
We were also tasked with identifying new industries that could utilise Autodesk’s software and provide these potential buyers with landing pages, useful content, and easy-to-follow signposts to the point of purchase.