We conducted rigorous, localised research into the search habits of both current and potential Autodesk customers in the UK, France, and Germany, uncovering a wealth of possible new industries to target and new sales avenues to explore.

Our backlink analysis of current and proposed brand mentions – and the training we delivered to their internal PR team on how to gain these – have armed Autodesk with further opportunities for growth and improved their rankings with localised search engines.

Through a series of in-depth search query reports undertaken on a number of Autodesk's EMEA sites, we identified new industries and target audiences across Europe who were looking to use Autodesk's products. Having uncovered the kind of content key audiences were searching for, as well as gaps in Autodesk's current content strategy, we were then tasked with writing a range of new international content focused on driving these new customers through to purchase.