The joy of beer
Brewing up a rebrand more refreshing than a crisp IPA
The joy of beer
Brewing up a rebrand more refreshing than a crisp IPA
The joy of beer
Brewing up a rebrand more refreshing than a crisp IPA
The challenge
Beer. It should be fun, right? Especially craft beer, with its weirdly whimsical flavours, super-dedicated brewers and hang-them-in-the-Louvre beer can designs.
Problem is, all that lovely stuff is usually reserved for the brewers, not the ecommerce brands selling the beer. So it was our mission to bring that joyful buzz of beer to HonestBrew.
The challenge
Beer. It should be fun, right? Especially craft beer, with its weirdly whimsical flavours, super-dedicated brewers and hang-them-in-the-Louvre beer can designs.
Problem is, all that lovely stuff is usually reserved for the brewers, not the ecommerce brands selling the beer. So it was our mission to bring that joyful buzz of beer to HonestBrew.
The challenge
Beer. It should be fun, right? Especially craft beer, with its weirdly whimsical flavours, super-dedicated brewers and hang-them-in-the-Louvre beer can designs.
Problem is, all that lovely stuff is usually reserved for the brewers, not the ecommerce brands selling the beer. So it was our mission to bring that joyful buzz of beer to HonestBrew.
The challenge
Beer. It should be fun, right? Especially craft beer, with its weirdly whimsical flavours, super-dedicated brewers and hang-them-in-the-Louvre beer can designs.
Problem is, all that lovely stuff is usually reserved for the brewers, not the ecommerce brands selling the beer. So it was our mission to bring that joyful buzz of beer to HonestBrew.
Services
Brand strategy
Mission, vision, values
Design system
Copywriting
The spirit of 5 o'clockism
We defined HonestBrew as a Jester brand archetype, a good-time Charlie that didn’t take itself seriously — but still had serious love for its craft. Second, we brewed up a brand essence of ‘5 o’clockism’, the joyful spirit that runs throughout the brand and that says, with a can of craft in your hands, the good times are set to roll.
The spirit of 5 o'clockism
We defined HonestBrew as a Jester brand archetype, a good-time Charlie that didn’t take itself seriously — but still had serious love for its craft. Second, we brewed up a brand essence of ‘5 o’clockism’, the joyful spirit that runs throughout the brand and that says, with a can of craft in your hands, the good times are set to roll.
The spirit of 5 o'clockism
We defined HonestBrew as a Jester brand archetype, a good-time Charlie that didn’t take itself seriously — but still had serious love for its craft. Second, we brewed up a brand essence of ‘5 o’clockism’, the joyful spirit that runs throughout the brand and that says, with a can of craft in your hands, the good times are set to roll.
The spirit of 5 o'clockism
We defined HonestBrew as a Jester brand archetype, a good-time Charlie that didn’t take itself seriously — but still had serious love for its craft. Second, we brewed up a brand essence of ‘5 o’clockism’, the joyful spirit that runs throughout the brand and that says, with a can of craft in your hands, the good times are set to roll.
Raising glasses, raising smiles
The result
The result
Jesters are bold, colourful, funny. So that’s what we made HonestBrew.
We gave them a palette popping with attention-grabbing colours and a big, friendly font which makes the words look like they’re smiling. The new tone of voice is lighthearted and irreverent, while our hand-drawn doodles (aka brewdles) give HonestBrew a unique signature that promotes recall.
The result is a brand with broad appeal (not one reserved just for craft aficionados) designed to help more people appreciate the joy of craft beer.
We’ll say ‘Salut’ to that.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are your growth partner.
You tell us your goals.
We help you hit them.
We are
your
growth
partner.
You tell us your goals. We help you hit them.
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© 2025 Woven Agency All Rights Reserved
© 2025 Woven Agency All Rights Reserved