Getting gobby for good

Our most important work to date

Getting gobby for good

Our most important work to date

Getting gobby for good

Our most important work to date

The challenge

Pete McCleave is our mate. He’s a dad, a husband, an Ironman athlete — and he’s got blood cancer. Which means his life can only be saved by finding a stem cell donor match.

But only 3% of the UK are on the stem cell donor register, so the chances of Pete finding his match aren’t great.

There are some amazing charities working to improve this: DKMS, Anthony Nolan and Pete’s own start-up, 10,000 Donors. But Pete’s our pal, and his work has led to lots of people finding their stem cell heroes. So we wanted to help find his.

The challenge

Pete McCleave is our mate. He’s a dad, a husband, an Ironman athlete — and he’s got blood cancer. Which means his life can only be saved by finding a stem cell donor match.

But only 3% of the UK are on the stem cell donor register, so the chances of Pete finding his match aren’t great.

The challenge

Pete McCleave is our mate. He’s a dad, a husband, an Ironman athlete — and he’s got blood cancer. Which means his life can only be saved by finding a stem cell donor match.

But only 3% of the UK are on the stem cell donor register, so the chances of Pete finding his match aren’t great.

The challenge

Pete McCleave is our mate. He’s a dad, a husband, an Ironman athlete — and he’s got blood cancer. Which means his life can only be saved by finding a stem cell donor match.

But only 3% of the UK are on the stem cell donor register, so the chances of Pete finding his match aren’t great.

What we did

Brand strategy
Design system
Copywriting
Web build
Social media
PR

Got a gob? Be a hero.

Getting on the stem cell registry is easy. All you need to do is order a swab kit, swirl a cotton bud around your gob for two minutes, then send it back in the post. Ta-dah. Done. But not many people know it’s so simple. So we came up with a super-positive and crystal-clear message that said, no matter who you are, if you’ve got a gob, you can be a hero.

Grow with Woven

Got a gob? Be a hero.

Grow with Woven

Got a gob? Be a hero.

Grow with woven

Got a gob? Be a hero.

Grow with Woven

The result

Gob For Good has made a lot of noise. It’s featured on ITV News, Sky News and during rugby Premier League matches.

But there’s always more awareness to raise, more gobs needed for the cause.

So we’ll keep on beating the drum via email campaigns, social and PR to help more people win their battle against blood cancer. And, with any luck, to help Pete win his.

Want to help out? Order your gob swab from the gobforgood.com and get yourself on the stem cell register. Who knows, one day it might save someone’s life.