Our most awarded website ever

Making you feel on holiday before you go on holiday

Our most awarded website ever

Making you feel on holiday before you go on holiday

Our most awarded website ever

Making you feel on holiday before you go on holiday

Our most awarded website ever

Making you feel on holiday before you go on holiday

The challenge

How do you make a website that feels like a trip of a lifetime? That was the challenge we set ourselves when creating a new site for Carrier Luxury Holidays.

For Carrier's UHNW audience, special is standard, so we had to make a website that goes beyond nice pictures and hotel prices, and makes them feel on holiday before they go on holiday.

The challenge

How do you make a website that feels like a trip of a lifetime? That was the challenge we set ourselves when creating a new site for Carrier Luxury Holidays.

For Carrier's UHNW audience, special is standard, so we had to make a website that goes beyond nice pictures and hotel prices, and makes them feel on holiday before they go on holiday.

The challenge

How do you make a website that feels like a trip of a lifetime? That was the challenge we set ourselves when creating a new site for Carrier Luxury Holidays.

For Carrier's UHNW audience, special is standard, so we had to make a website that goes beyond nice pictures and hotel prices, and makes them feel on holiday before they go on holiday.

The challenge

How do you make a website that feels like a trip of a lifetime? That was the challenge we set ourselves when creating a new site for Carrier Luxury Holidays.

For Carrier's UHNW audience, special is standard, so we had to make a website that goes beyond nice pictures and hotel prices, and makes them feel on holiday before they go on holiday.

Services

Wireframing, UX, UI
Web design
Content
Web development

Dream it. Do it.

We divided the site into two modes: Through podcasts, articles and video, Dream Mode’s moodboard-style sandpit inspires users with all the Carrier world has to offer. Whereas Design Mode’s conversion-centred layout turns dream into reality by asking users to pick a destination and speak with Carrier’s expert holiday designers.

Grow with Woven

Dream it. Do it.

Grow with woven

Dream it. Do it.

Grow with Woven

Dream it. Do it.

Grow with Woven

One website, four awards

This is our most ambitious web build to date.

We've integrated Spotify playlists, travelogues, video and galleries into the Dream Mode section.

At the same time, Design Mode follows UX principles of content hierarchy, CTA placements and easy navigation to optimise the site for conversions.

The result is a Carrier website rich in experience, effective in practice and stunning to look at.

And it was the cherry on the gâteau when the judges agreed, bestowing the site with four rosettes at the Drum Awards for Digital Experience.