Making a tech brand more human

Bringing meaning, story and soul to this most vital of brands

Making a tech brand more human

Bringing meaning, story and soul to this most vital of brands

Making a tech brand more human

Bringing meaning, story and soul to this most vital of brands.

Making a tech brand more human

Bringing meaning, story and soul to this most vital of brands

The challenge

When you’re all about tech stacks, infrastructures and cybersecurity, it’s easy to overlook the most important element of all: the people who use it.

Our task was to combine Block’s technical brilliance with a human feel that focuses on those using the technology — and those who benefit from it.

The challenge

When you’re all about tech stacks, infrastructures and cybersecurity, it’s easy to overlook the most important element of all: the people who use it.

Our task was to combine Block’s technical brilliance with a human feel that focuses on those using the technology — and those who benefit from it.

The challenge

When you’re all about tech stacks, infrastructures and cybersecurity, it’s easy to overlook the most important element of all: the people who use it.

Our task was to combine Block’s technical brilliance with a human feel that focuses on those using the technology — and those who benefit from it.

The challenge

When you’re all about tech stacks, infrastructures and cybersecurity, it’s easy to overlook the most important element of all: the people who use it.

Our task was to combine Block’s technical brilliance with a human feel that focuses on those using the technology — and those who benefit from it.

Services

Rebranding
Creative direction
Value proposition
Design system
Exhibition design
Internal branding

Power to the people

We gave Block a Hero brand identity: a champion of change and enabler of people. We then crafted the brand proposition: We bring power to your people. This is the heartbeat of the brand: the core from which the brand's visual identity flowed.

Grow with Woven

Power to the people

Grow with woven

Power to the people

Grow with Woven

The result

From first meeting to final sign-off, we delivered Block’s new brand in a matter of weeks. We’ve since rolled it out over reports, ebooks, internal templates and — most importantly — the new Block website.

Block were already industry leaders but their brand made them part of the crowd.

Now, inspired by the passion of the people behind it, the brand is full of energy — defined by story-led statements, emotive imagery and a bold design language that makes technology feel much more human.