As such, a brand archetype helps brands form immediate connections in the short-term and meaningful connections in the long-term.
In this Woven Insights edition, we delve deep into the twelve archetypes, how they connect brands to buyers, and how we at Woven help our clients find their ‘type. Take a look, and as you watch, have a think about which brand archetype you might be — and whether your current brand really reflects it.
What’s your brand archetype?
At Woven, we put brand archetypes at the core of our brand discovery sessions. They inform, inspire and guide what we do, from crafting mission and vision statements to how a press ad should look and sound.
This is the power of a brand archetype: to make your brand consistent, coherent and and to help it tell a story that resonates with the people behind the brand — and the customer who buy into it.
Want to uncover your brand archetype? See how we’ve done it for others, then get in touch.