How architects can build the perfect architect-client relationship

Posted on March 1, 2019

It’s not money that makes the world go around, it’s clients. Because they don’t just give you money, they give you...

Seth Godin’s Simple Marketing Worksheet

Posted on February 12, 2019

A back-to-basics primer, Godin's book is ideal for those starting out in the trade or for those so far down the marketi...

How architecture firms are using inbound marketing to fuel their growth

Posted on January 30, 2019

“Architecture is about experience: not only visual but what you can feel.”  As Ma Yansong says, architec...

Woven’s top 10 Alexa skills

Posted on January 25, 2019

As of August last year, Amazon has sold a reported 50 million Alexa-enabled devices, making them the world’s most popu...

The Woven Download: Facebook business pages, TikTok, author authority

Posted on January 11, 2019

Digital marketing and social media, they never stand still. Algorithm tweaks, software changes, policy updates... stayin...

Look to the future now: five marketing predictions for 2019

Posted on January 3, 2019

2018, it was a big year. The inexorable rise of the machines showed no signs of being any less inexorable, with artifici...

5 brilliant print Christmas adverts

Posted on December 21, 2018

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

A Woven Christmas message

Posted on December 18, 2018

What does Christmas mean to you? To us, Christmas means getting into the spirit of things with some beautiful traditiona...

Woven Coffee Session: an interview with Mark, our Managing Director

Posted on December 17, 2018

Gulp... I’ve got a Woven big-wig in the Coffee Session casa today: Mark Bower, intrepid entrepreneur, digital visionar...

Getting the most out of Glassdoor: a guide to employers

Posted on December 7, 2018

Picture the scene… You’re an employer who’s undertaken an employee survey and you’ve just left the results on th...

How to sell a tractor: the difference between features and benefits

Posted on December 5, 2018

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. ...

Brand partnerships: 3 high-tech collaborations bringing high rewards

Posted on November 28, 2018

Technology drives how we live. It helps us perform everyday tasks at the touch of a screen. It’s gamified our lives. A...

Alexa, tell me 3 ways to optimise my voice search SEO

Posted on November 20, 2018

There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of s...

The secrets to video marketing success

Posted on November 13, 2018

We all know by now how important video marketing is as part of your armoury, and that you should be utilising it as regu...

The law of diminishing returns: has the John Lewis Christmas advert had its day?

Posted on November 6, 2018

We used our clever social media listening software to collate all the mentions of the John Lewis Christmas ads from re...

Woven in conversation: marketing premium brands

Posted on November 5, 2018

We crowbarred a few minutes into our Managing Director, Mark Bower’s, diary to chat about what it is we do here at Wov...

5 key benefits of account-based marketing

Posted on October 23, 2018

Account-based marketing (ABM) takes a different approach to standard B2B marketing strategies. Instead of targeting a wi...

Woven’s top 10 TV adverts

Posted on October 17, 2018

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill ...

We’ve been nominated for three Social Media Marketing Awards

Posted on October 11, 2018

We’re delighted to announce that we’ve been shortlisted for three Social Media Marketing Awards this year by Social ...

Why you should consider animated video marketing

Posted on October 4, 2018

We all know by now that video marketing is one of the best ways to engage with existing and prospective audiences. It’...

What is the best CRM software for you?

Posted on September 19, 2018

In a previous blog, we espoused the benefits of a CRM and how it can improve your business. If you haven’t read it, an...

Going digital first: how the US Navy are making waves in marketing

Posted on September 12, 2018

You’ve probably heard of the term ‘digital first’. It’s one of those buzzphrases that bounces around board rooms...

What is Google’s mobile-first index? How search is going mobile

Posted on September 3, 2018

Mobile-first index? Google index? What’s all this, then? Well, let’s start at the beginning by nailing down what Goo...

5 future trends of property marketing

Posted on August 30, 2018

Selling houses isn’t easy. There are a myriad of variables that can derail a potential sale: the living room’s too ...

Why you shouldn’t take your brand tone of voice too far

Posted on August 22, 2018

"Hello," said a brand to its audience. "Are you interested in our products?""Hey, matey!" said another brand to its au...