Building a better agency in 2017 and beyond
by Woven Agency on Friday November 3, 2017 @ 11:40AM
A lot has changed since INK Digital Agency started fifteen years ago. We’ve witnessed a wholesale transformation in the way that brands create engagement, an eruption in disruptive technologies and the evolution of social media. The marketing landscape has been reshaped in ways that even the most forward-thinking pundit couldn’t have imagined back in 2002.
Fifteen years ago we started out as digital design and development specialists but, just like the industry in which we operate, we’ve been through a lot of changes in the last fifteen years too. We’ve broadened our service offering by hiring some of the best creatives, writers, strategists and brand consultants around. For quite a while now, we’ve been painfully aware that the ‘digital agency’ moniker no longer sufficiently encompasses the breadth and diversity of our work. These days we are as much about brand development and creative strategy as we are about building beautiful websites and digital experiences. Our solutions are much more likely to encompass multiple channels and touch-points, both on- and offline.
So, clearly, it was time for a bit of a re-think. In fact, more than that. It was time to go right back to the drawing board and re-imagine our entire raison d’être. Who are we? Where are we going? How can we better serve our growing international client base? Where can we add maximal value? Questions that challenge the most fundamental precepts upon which our continued success might rest as the market continues to reinvent itself on an almost daily basis. And, having conducted our soul-searching, we were only then able to put everything back together with a renewed level of focus and clarity. And as a result it became obvious that we really, REALLY did need a new name too, in order to encompass this new vision of the future with any kind of integrity.
Woven’s philosophy is greatness through unity: of beautiful design, engaging copy and incisive brand strategy all working towards the same goal.
Woven is a nexus of expertise, creativity and passion; individual strands carefully crafted, honed and brought together to create something greater than the sum of its parts.
We feel that the new brand and positioning far better reflects the business that we have become, and the nature of the team; showcasing our love of beautiful creative, coupled with fiendishly clever thinking. It’s more human, more tactile. It’s about connecting people. It has warmth and physicality which stands in stark contrast to the sometimes cold, mechanical nature of the pure digital world. We also love the fact that the name connects us to our past, hailing as we do from the world-famous cloth manufacturing town of Halifax, in Yorkshire, whilst speaking to the ever-growing level of interconnectedness that permeates all of our lives today.
We could go on to talk about such esoteric topics as sacred geometry, endlessly repeating mathematical series, mandelbrots, fractals and mandalas. But maybe that’s for another time. For now, let’s just say that, at some level, everything is woven.
Welcome to Woven – we hope you love our new identity as much as we do.