Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve go...

The 12 brand archetypes – where do you fit in?

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The ...

Seth Godin’s Simple Marketing Worksheet

We’ve been leafing through Seth Godin’s latest book, This is Marketing: You Can't Be Seen Until You Learn To See, th...

Getting the most out of Glassdoor: a guide to employers

Picture the scene… You’re an employer who’s undertaken an employee survey and you’ve just left the results on t...

Alexa, tell me 3 ways to optimise my voice search SEO

There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of s...

Woven in conversation: marketing premium brands

We crowbarred a few minutes into our Managing Director, Mark Bower’s, diary to chat about what it is we do here at Wov...

5 key benefits of account-based marketing

Account-based marketing (ABM) takes a different approach to standard B2B marketing strategies. Instead of targeting a wi...