Why personalised marketing is key for property marketers

“When it comes to video – and pretty much everything else – the more personalised the content, the higher the chan...

The 12 brand archetypes – where do you fit in?

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The ...

The Knight Frank Wealth Report: 4 key points for luxury brands

Every year, the Knight Frank Wealth Report brings together data and insight to highlight the issues that matter most to ...

The importance of knowing your buyer persona

Knowledge is power. And nowhere is this better articulated than in Back to the Future Part II. Obviously. If you�...

Seth Godin’s Simple Marketing Worksheet

We’ve been leafing through Seth Godin’s latest book, This is Marketing: You Can't Be Seen Until You Learn To See, th...

Look to the future now: five marketing predictions for 2019

2018, it was a big year. The inexorable rise of the machines showed no signs of being any less inexorable, with artific...

5 brilliant print Christmas adverts

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell....

Brand partnerships: 3 high-tech collaborations bringing high rewards

Technology drives how we live. It helps us perform everyday tasks at the touch of a screen. It’s gamified our lives. A...

The secrets to video marketing success

We all know by now how important video marketing is as part of your armoury, and that you should be utilising it as regu...

5 key benefits of account-based marketing

Account-based marketing (ABM) takes a different approach to standard B2B marketing strategies. Instead of targeting a wi...

Woven’s top 10 TV adverts

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill...

Why you should consider animated video marketing

We all know by now that video marketing is one of the best ways to engage with existing and prospective audiences. It’...

What is the best CRM software for you?

In a previous blog, we espoused the benefits of a CRM and how it can improve your business. If you haven’t read it, an...

5 future trends of property marketing

Selling houses isn’t easy. There are a myriad of variables that can derail a potential sale: the living room’s too s...

Why you shouldn’t take your brand tone of voice too far

"Hello," said a brand to its audience. "Are you interested in our products?" "Hey, matey!" said another brand to its...

Woven Coffee Session: An interview with Chloe, our expert Illustrator and Junior Designer

It’s been a while… …since our first Coffee Session, which, I’m assured, is purely a result of how busy we are a...

Google puts machine learning into the hands of the advertisers

Following Google’s revamp of its AdWords brand earlier last month, a number of further initiatives have been unveiled ...

Why doesn’t my website create any leads?

“Online leads don’t happen in my sector. It’s all about who you know.” It’s quite alarming how often we hear ...

When 2 become 1: what The Spice Girls can teach us about aligning sales and marketing

We love a good double act here at Woven. Ant & Dec (pre-drink driving, obviously), Jay-Z and Beyoncé, Chardonnay an...

How to become a black belt in brand development

In our previous branding blog, we explored the good ol' Kapferer Brand Identity Prism. If you've had a read of that, you...

How CRM can improve your business, not just your sales

CRM? Blimey, not another acronym! We know. And we're sorry. You can't move in the marketing world for acronyms - but, if...

What is inbound marketing? Being the honey, not the bee

Inbound marketing is a strategy that focuses on creating relevant, engaging content to bring qualified prospects and cus...

Listen up: the benefits of social listening

Being a good conversationalist Successful brands don’t just talk to their customers, they have conversations with them...

Why you should work with a Google Partner agency

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...