The 12 brand archetypes – where do you fit in?

...these are archetypes – characters defined by generic traits that explain what they stand for and what motivates t...

Brand partnerships: 3 high-tech collaborations bringing high rewards

Technology drives how we live. It helps us perform everyday tasks at the touch of a screen. It’s gamified our lives. A...

Woven Coffee Session: An interview with Chloe, our expert Illustrator and Junior Designer

It’s been a while… …since our first Coffee Session, which, I’m assured, is purely a result of how busy we are a...

The Woven Take: How to get your rebrand strategy right

It’s not just about a change of clothes, you know… Although you’d be forgiven for thinking so. After all, the cha...

What is The Kapferer Brand Identity Prism?

Before introducing the idea of the Kapferer Brand Identity Prism, let’s first play some word association: what do you ...