How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell....

The law of diminishing returns: has the John Lewis Christmas advert had its day?

We used our clever social media listening software to collate all the mentions of the John Lewis Christmas ads from ...

Woven’s top 10 TV adverts

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill...

Why you shouldn’t take your brand tone of voice too far

"Hello," said a brand to its audience. "Are you interested in our products?" "Hey, matey!" said another brand to its...

Why you should work with a Google Partner agency

Here at Woven, we're proud to be a Google Partner agency. We wear this accreditation as a (literal) badge of honour, as ...

Why your business should care about podcasts

How podcasts were born, circa 2004 Marketing bod: I’ve got an idea that will revolutionise the way we consume news, st...